Superdry soaring

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Sales at Cheltenham-based fashion retailer, Superdry, are continuing their dramatic rise. Half-yearly figures for the 26 weeks to 28th October show revenues soared by just over 20 per cent to £402 million, while global brand revenues rose 25.2 per cent to £756.3 million.

Ecommerce sales were up by nearly a third (31.6 per cent) to £61.2 million. Retail revenues continued to perform well, rising 12.8 per cent to £242.7 million, while wholesale revenues shot up 34.1 per cent to £159.3. Fifty Superdry stores across 23 countries were added to the portfolio during the six-month period. The SuperdrySport brand continued to expand and its first standalone shop was opened.

Euan Sutherland, chief executive of Superdry, said: “We have delivered another strong performance in this half, further demonstrating the unique advantages and attractiveness of Superdry as a global digital brand. “Our growth has further diversified the brand, both geographically and across channels, which serves to insulate the business from trading conditions in any single market. “The performance in this half underlines our confidence in both the strength of the brand we are building and the quality of sustainable financial performance we can deliver.”