One of the UK’s leading hotel brands has revealed that it is attracting more business customers than leisure guests for the first time.
Travelodge, with a unit near GCHQ plans to open 60 more hotels over the next three years, said investment in modernising all areas of its business had been rewarded with increased revenue and profits.
In its latest trading report, Travelodge said for the year ended December 31, revenue had risen by 6.8 per cent to £597.8million and operating profits had gone up by 4.8 per cent to £110million.
Travelodge said new initiatives aimed at attracting business customers to its 543 hotels in the UK had paid off.
The reports reads: “During 2016 we strengthened our offer for business customers, launching Travelodge Business, a new account service for small and medium size businesses. “This includes access to customised billing and expense management tools via our website, special rates and our business account card, which offers interest free credit provided by a third party credit card partner.”Since the launch we have continued to see an increase in sign-ups and activations of business customers. ”